Writing for Busy Readers: Communicate More Effectively in the Real World -- Todd Rogers, Paperback

Writing well is for school. Writing effectively is for life. Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
  • Less is more
  • Make reading easy
  • Design for easy navigation
  • Use enough formatting, but no more
  • Tell readers why they should care
  • Make responding easy
Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White's core ideas into the twenty-first century's attention marketplace.

When the influential guides to writing prose were written, the internet hadn't been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader's attention is more challenging than ever. This is how to do it.

Author: Todd Rogers
Publisher: Dutton
Published: 9/2/2025
Pages: 256
Binding Type: Paperback
Weight: 0.66 lbs
Size: 8.9" H x 5.98" L x 0.63" W
ISBN: 9780593187500

Check these out

Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century -- Napoleon Hill, Paperback THINK AND GROW RICH: THE LANDMARK BESTSELLER NOW REVISED AND UPDATED FOR THE 21ST CENTURY -- NAPOLEON HILL, PAPERBACK

$11.00 USD

The Art of War (Deluxe Hardbound Edition) -- Sun Tzu, Hardcover THE ART OF WAR (DELUXE HARDBOUND EDITION) -- SUN TZU, HARDCOVER

$16.99 USD

The Art of War -- Sun Tzu, Hardcover THE ART OF WAR -- SUN TZU, HARDCOVER

$9.99 USD

Think and Grow Rich Deluxe Edition: The Complete Classic Text -- Napoleon Hill, Hardcover THINK AND GROW RICH DELUXE EDITION: THE COMPLETE CLASSIC TEXT -- NAPOLEON HILL, HARDCOVER

$25.00 USD

Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not! -- Robert T. Kiyosaki, Mass Market Paperback RICH DAD POOR DAD: WHAT THE RICH TEACH THEIR KIDS ABOUT MONEY THAT THE POOR AND MIDDLE CLASS DO NOT! -- ROBERT T. KIYOSAKI, MASS MARKET PAPERBACK

$9.99 USD

Robert's Rules of Order Newly Revised in Brief, 3rd Edition -- Henry M. Robert, Paperback ROBERT'S RULES OF ORDER NEWLY REVISED IN BRIEF, 3RD EDITION -- HENRY M. ROBERT, PAPERBACK

$11.99 USD

Ham Radio Technician Class Test Study Guide 2022 - 2026: Everything You Need to Know to Get Your Technician License -- Ria Jairam, Paperback HAM RADIO TECHNICIAN CLASS TEST STUDY GUIDE 2022 - 2026: EVERYTHING YOU NEED TO KNOW TO GET YOUR TECHNICIAN LICENSE -- RIA JAIRAM, PAPERBACK

$15.99 USD

Living Trusts, Wills & Estate Planning for Seniors - The Complete 3-in-1 Guide: Protect Your Assets, Avoid Probate & Create an Estate Plan Without Cos -- Garrett Monroe, Paperback LIVING TRUSTS, WILLS & ESTATE PLANNING FOR SENIORS - THE COMPLETE 3-IN-1 GUIDE: PROTECT YOUR ASSETS, AVOID PROBATE & CREATE AN ESTATE PLAN WITHOUT COS -- GARRETT MONROE, PAPERBACK

$28.71 USD

The Art of War -- Sun Tzu, Paperback THE ART OF WAR -- SUN TZU, PAPERBACK

$5.95 USD

Trump: The Art of the Deal -- Donald J. Trump, Paperback TRUMP: THE ART OF THE DEAL -- DONALD J. TRUMP, PAPERBACK

$22.00 USD

A Random Walk Down Wall Street: The Best Investment Guide That Money Can Buy -- Burton G. Malkiel, Paperback A RANDOM WALK DOWN WALL STREET: THE BEST INVESTMENT GUIDE THAT MONEY CAN BUY -- BURTON G. MALKIEL, PAPERBACK

$21.99 USD

Padre Rico, Padre Pobre -- Robert T. Kiyosaki, Paperback PADRE RICO, PADRE POBRE -- ROBERT T. KIYOSAKI, PAPERBACK

$18.95 USD

The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living -- Ryan Holiday, Hardcover THE DAILY STOIC: 366 MEDITATIONS ON WISDOM, PERSEVERANCE, AND THE ART OF LIVING -- RYAN HOLIDAY, HARDCOVER

$29.00 USD

Microsoft Office 365 For Beginners: The 1# Crash Course From Beginners To Advanced. Easy Way to Master The Whole Suite in no Time Excel, Word, PowerPo -- Leonard J. Ledger, Paperback MICROSOFT OFFICE 365 FOR BEGINNERS: THE 1# CRASH COURSE FROM BEGINNERS TO ADVANCED. EASY WAY TO MASTER THE WHOLE SUITE IN NO TIME EXCEL, WORD, POWERPO -- LEONARD J. LEDGER, PAPERBACK

$40.28 USD

Reframe Your Brain: The User Interface for Happiness and Success -- Scott Adams, Hardcover REFRAME YOUR BRAIN: THE USER INTERFACE FOR HAPPINESS AND SUCCESS -- SCOTT ADAMS, HARDCOVER

$29.99 USD

Windows 11 for Seniors for Dummies, 2nd Edition -- Curt Simmons, Paperback WINDOWS 11 FOR SENIORS FOR DUMMIES, 2ND EDITION -- CURT SIMMONS, PAPERBACK

$24.99 USD

A Beginner's Guide to the Stock Market: Everything You Need to Start Making Money Today -- Matthew R. Kratter, Paperback A BEGINNER'S GUIDE TO THE STOCK MARKET: EVERYTHING YOU NEED TO START MAKING MONEY TODAY -- MATTHEW R. KRATTER, PAPERBACK

$8.74 USD

How to Day Trade: The Plain Truth -- Ross Cameron, Paperback HOW TO DAY TRADE: THE PLAIN TRUTH -- ROSS CAMERON, PAPERBACK

$18.95 USD

Fruit from a Poisonous Tree -- Melvin Stamper Jd, Paperback FRUIT FROM A POISONOUS TREE -- MELVIN STAMPER JD, PAPERBACK

$22.95 USD

Baby Steps Millionaires: How Ordinary People Built Extraordinary Wealth--And How You Can Too -- Dave Ramsey, Hardcover BABY STEPS MILLIONAIRES: HOW ORDINARY PEOPLE BUILT EXTRAORDINARY WEALTH--AND HOW YOU CAN TOO -- DAVE RAMSEY, HARDCOVER

$34.99 USD

Die with Zero: Getting All You Can from Your Money and Your Life -- Bill Perkins, Paperback DIE WITH ZERO: GETTING ALL YOU CAN FROM YOUR MONEY AND YOUR LIFE -- BILL PERKINS, PAPERBACK

$19.99 USD

The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness -- Morgan Housel, Paperback THE PSYCHOLOGY OF MONEY: TIMELESS LESSONS ON WEALTH, GREED, AND HAPPINESS -- MORGAN HOUSEL, PAPERBACK

$19.99 USD

A Teenager's Guide to Investing in the Stock Market: Invest Hard Now Play Hard Later -- Luke Villermin, Paperback A TEENAGER'S GUIDE TO INVESTING IN THE STOCK MARKET: INVEST HARD NOW PLAY HARD LATER -- LUKE VILLERMIN, PAPERBACK

$15.99 USD

iPad for Seniors in Easy Steps: Covers All Models with Ipados 26 -- Nick Vandome, Paperback IPAD FOR SENIORS IN EASY STEPS: COVERS ALL MODELS WITH IPADOS 26 -- NICK VANDOME, PAPERBACK

$18.99 USD

Winners Take All: The Elite Charade of Changing the World -- Anand Giridharadas, Paperback WINNERS TAKE ALL: THE ELITE CHARADE OF CHANGING THE WORLD -- ANAND GIRIDHARADAS, PAPERBACK

$18.00 USD