Marketing Warfare -- Al Ries, Paperback

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­Newsweek

"Revolutionary! Surprising!"­­Business Week

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."­­USA Today

Author: Al Ries
Publisher: McGraw-Hill Companies
Published: 11/22/1997
Pages: 224
Binding Type: Paperback
Weight: 0 lbs
Size: 0" H x 0" L x 0" W
ISBN: 9780070527263

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