La Vaca Púrpura: Diferénciate Para Transformar Tu Negocio -- Seth Godin, Paperback

Diferénciate para transformar tu negocio

 El mundo está cambiando de forma vertiginosa y, con este, las reglas del marketing. Las cuatro Pes y las viejas prácticas han dejado de funcionar por una sencilla razón: la saturación de los medios y de la mente del consumidor. Para que nuestro producto no se vuelva invisible en esta nebulosa de opciones debemos hacerlo extraordinario, diferenciarlo. Y nada más extraordinario y diferente que una vaca púrpura.

Seth Godin nos brinda su visión y opiniones sobre la función del marketing en las organizaciones y nos abre los ojos a una nueva y sobresaliente mentalidad que hará que nuestros productos y planteamientos de mercado dejen de ser perfectos para convertirse en diferentes y transformadores. Diferénciate para transformar tu negocio

Author: Seth Godin
Publisher: Planeta Publishing
Published: 4/26/2022
Pages: 192
Binding Type: Paperback
Weight: 0.3 lbs
Size: 7.5" H x 4.9" L x 0.5" W
ISBN: 9786077476528

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