Influencia (Influence, the Psychology of Persuasion): La Psicología de la Persuasión (the Persuasion Psychology) -- Robert B. Cialdini, Paperback

Tienes en tus manos la obra maestra de la persuasión. Un libro extraordinario que te ayudará a ser más eficaz en el trabajo y en la vida diaria, a maximizar tu carisma, a mejorar tus relaciones y estrategias para convencer y llegar a acuerdos ventajosos, en definitiva, alcanzar el éxito a todos los niveles. En este manual definitivo, Cialdini explica, con rigor científico y de forma sencilla, cómo provocar en las personas la respuesta deseada y cómo protegerse ante intentos poco éticos de persuasión. Un compendio de sabiduría para convertirte en un hábil influyente.

Author: Robert B. Cialdini
Publisher: HarperCollins
Published: 11/15/2022
Pages: 576
Binding Type: Paperback
Weight: 1.59 lbs
Size: 8.5" H x 5.5" L x 1.28" W
ISBN: 9788491396901

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