How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands -- Jenni Romaniuk, Hardcover
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Author: Jenni Romaniuk
Publisher: Oxford University Press
Published: 10/31/2022
Pages: 256
Binding Type: Hardcover
Weight: 1.18 lbs
Size: 9.35" H x 6.44" L x 0.76" W
ISBN: 9780190330026
