Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty -- Patrick M. Lencioni, Hardcover
Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.
- Offers a key resource for gaining competitive advantage in tough times
- Shows why the quality of vulnerability is so important in business
- Includes ideas for inspiring customer and client loyalty
- Written by the highly successful consultant and business writer Patrick Lencioni
This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.
Author: Patrick M. Lencioni
Publisher: Jossey-Bass
Published: 2/2/2010
Pages: 240
Binding Type: Hardcover
Weight: 0.85 lbs
Size: 8.4" H x 5.6" L x 1" W
ISBN: 9780787976392
