Floramama: From Garden to Bouquet, Growing Flowers for Market -- Chloé Roy, Hardcover
Grow beautiful flowers--and build a meaningful, profitable business from them.
If you've ever dreamed of turning a passion for flowers into a livelihood, Floramama shows you how to grow, design, and sell stunning seasonal bouquets using small-scale, ecological methods that actually work.
From experienced flower farmer Chloé Roy, this practical and visually rich guide brings together biointensive growing, floral artistry, and real-world business strategy--helping you move from garden inspiration to sustainable income.
What You'll Gain
- A clear path to starting and managing a small-scale flower farm
- Proven methods to grow healthy, high-quality blooms using ecological practices
- Practical systems to increase productivity--even on limited land
- Business strategies to build reliable income and strong local markets
- The confidence to design and sell bouquets that stand out
Rather than separating growing from selling, this guide connects the full cycle--from seed to bouquet to customer--so you can build a cohesive, resilient business.
From Soil to Sales: A Complete System
Drawing on over a decade of experience running a successful flower farm, Chloé Roy adapts biointensive market gardening techniques--popularized by Jean-Martin Fortier--to the world of floriculture.
Inside, you'll learn how to:
- Plan and manage flower production across seasons
- Select and grow annuals, perennials, bulbs, and wildflowers
- Build soil health and manage fertility naturally
- Use efficient tools, irrigation, and infrastructure
- Extend vase life through smart harvesting and handling
- Develop markets, pricing, and sales channels that support profitability
If you're looking for practical ways to grow flowers with both beauty and financial sustainability, this book provides grounded, experience-based guidance.
More Than Growing: The Art of the Bouquet
This book goes beyond cultivation to explore the creative and sensory side of working with flowers:
- Combine color, texture, shape, and movement
- Create arrangements that feel abundant and natural
- Develop a signature style rooted in seasonal materials
- Design bouquets that connect emotionally with customers
Rather than treating design as an afterthought, Floramama shows how artistry and growing work together to create value.
Who This Book is For
- Aspiring flower farmers ready to start a small-scale business
- Market gardeners expanding into cut flowers
- Home gardeners wanting to grow flowers with purpose and structure
- Creative entrepreneurs seeking a land-based livelihood
- Readers inspired by seasonal living and local, ecological production
Rooted in Real-world Success
Chloé Roy is the founder of Floramama, Quebec's first biointensive flower farm, built on just 1.5 acres and generating a thriving, diversified business.
Her work combines ecological growing with entrepreneurial insight--demonstrating how small-scale agriculture can support both creativity and financial sustainability.
A Practical Path to Beauty and Livelihood
In a time when more people are seeking meaningful, land-based work, growing flowers offers both connection and possibility.
Floramama provides a grounded path forward--helping you cultivate beauty, build community, and create a livelihood rooted in the rhythms of the seasons.
Author: Chloé Roy
Publisher: New Society Publishers
Published: 7/7/2026
Pages: 320
Binding Type: Hardcover
Weight: 2.2 lbs
Size: 10" H x 7.3" L x 1" W
ISBN: 9781774060346
