Contagious: Why Things Catch on -- Jonah Berger, Paperback

The New York Times bestseller that explains why certain products and ideas become popular.

"Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stum

Author: Jonah Berger
Publisher: Simon & Schuster
Published: 5/3/2016
Pages: 256
Binding Type: Paperback
Weight: 0.5lbs
Size: 8.3" H x 5.4" L x 0.7" W
ISBN: 9781451686586

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