{"product_id":"your-character-is-your-culture-lessons-from-unitedhealth-groups-transformational-journey-dave-sparkman-hardcover","title":"Your Character Is Your Culture: Lessons From UnitedHealth Groups Transformational Journey -- Dave Sparkman, Hardcover","description":"\u003cstrong\u003eStop launching culture initiatives. Start leading a movement.\u003c\/strong\u003e\u003cp\u003eWhy do most attempts at corporate culture change fail? Too often, they are treated as \"outside-in\" HR mandates or superficial marketing campaigns relying on creative slogans, top-down directives, and forced compliance training.\u003c\/p\u003e\u003cp\u003eIn Your Character Is Your Culture, Dave Sparkman offers a different, field-tested path. Drawing directly from his nine-year tenure as Senior Vice President of Culture at UnitedHealth Group-a Fortune 5 enterprise with hundreds of thousands of employees-Sparkman submits that sustainable organizational change only happens from the inside-out. It requires individuals to personally invest in company values, fundamentally transforming how they think, behave, and work every single day.\u003c\/p\u003e\u003cp\u003eAs a former Certified Public Accountant (CPA) and partner at Arthur Andersen, Sparkman bridges the gap between rigorous financial discipline and human-first leadership. He bypasses abstract academic theories to deliver a tactical framework showing how deeply embedded core values act as a direct engine for long-term economic performance, operational excellence, and employee retention.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat You Will Discover Inside: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe SPARK Framework: \u003c\/strong\u003e A structured, inside-out blueprint designed to move your organization past \"flavor-of-the-month\" programs into a culture owned by the business and lived by the heart.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e18 Practical Trail Markers: \u003c\/strong\u003e Standalone, actionable chapters providing proven tactics to navigate cultural dissonance, align metrics, and sustain momentum over a multi-year timeline.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Truth About Culture ROI: \u003c\/strong\u003e Clear guidance on how to look past rigid mathematical formulas to measure what truly matters, balancing institutional IQ with critical emotional intelligence (EQ).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-World Case Studies: \u003c\/strong\u003e Honest reflections from UnitedHealth Group's cultural transformation, detailing both the breakthrough successes and the systemic challenges faced along the way.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether your organization consists of a small team or a global workforce, culture is advanced one person, one day, and one step at a time. This book provides the practical roadmap senior executives, team leaders, and aspiring managers need to build a healthy, high-performance workplace that stands the test of time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Dave Sparkman\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Indie Books International\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 5\/22\/2026\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 190\u003cbr\u003e\u003cstrong\u003eBinding Type:\u003c\/strong\u003e Hardcover\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.94 lbs\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 9\" H x 6\" L x 0.5\" W\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781966168782\u003c\/p\u003e","brand":"Flowerburst","offers":[{"title":"Default Title","offer_id":67162559086896,"sku":"9781966168782","price":41.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2712\/8368\/files\/9781966168782.jpg?v=1782751657","url":"https:\/\/flowerburst.co\/products\/your-character-is-your-culture-lessons-from-unitedhealth-groups-transformational-journey-dave-sparkman-hardcover","provider":"Flowerburst","version":"1.0","type":"link"}