{"product_id":"the-practical-pocket-guide-to-account-planning-chris-kocek-paperback","title":"The Practical Pocket Guide to Account Planning -- Chris Kocek, Paperback","description":"\u003cstrong\u003eThe Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.\u003c\/strong\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Chris Kocek\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Yellow Bird Press\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 5\/15\/2013\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 156\u003cbr\u003e\u003cstrong\u003eBinding Type:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.35 lbs\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 7.81\" H x 5.06\" L x 0.33\" W\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780989284905\u003c\/p\u003e","brand":"Flowerburst","offers":[{"title":"Default Title","offer_id":50582057386288,"sku":"9780989284905","price":26.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2712\/8368\/files\/9780989284905_8b97cbaf-d132-4a69-b11f-206c4e215bb6.jpg?v=1775171506","url":"https:\/\/flowerburst.co\/products\/the-practical-pocket-guide-to-account-planning-chris-kocek-paperback","provider":"Flowerburst","version":"1.0","type":"link"}