{"product_id":"the-marketing-plan-handbook-7th-edition-alexander-chernev-paperback","title":"The Marketing Plan Handbook, 7th Edition -- Alexander Chernev, Paperback","description":"\u003cstrong\u003eThe Marketing Plan Handbook offers a streamlined approach to creating impactful marketing plans. Using a step-by-step method to develop a strategically sound plan, the book presents key information in a concise and logical way. It explains the fundamental principles of building a marketing plan and introduces a comprehensive framework that includes all essential components.The marketing plan presented in the book is based on the perspective that marketing is a core business discipline, playing a crucial role in shaping many of a company's decisions and actions. A key feature of the book is its emphasis on marketing as a value-creation process, making it relevant to both business-to-consumer and business-to-business contexts. This book is a valuable resource for managers in all types of organizations. For companies launching new products, it offers a structured process for developing a marketing plan to support the introduction of a new offering. For established businesses with existing product portfolios, it provides a systematic approach to managing their offerings and product lines. Whether used by a small business formalizing its planning process or a large multinational corporation, the framework in this book helps streamline marketing planning.\u003c\/strong\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Alexander Chernev\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Cerebellum Press\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 7\/1\/2025\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 144\u003cbr\u003e\u003cstrong\u003eBinding Type:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.57 lbs\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 9.25\" H x 7.5\" L x 0.31\" W\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781936572922\u003c\/p\u003e","brand":"Flowerburst","offers":[{"title":"Default Title","offer_id":51216591487280,"sku":"9781936572922","price":34.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2712\/8368\/files\/9781936572922.jpg?v=1774376088","url":"https:\/\/flowerburst.co\/products\/the-marketing-plan-handbook-7th-edition-alexander-chernev-paperback","provider":"Flowerburst","version":"1.0","type":"link"}