{"product_id":"the-good-guy-myth-how-good-leaders-achieve-exceptional-results-without-selling-their-souls-jerome-g-zeyen-paperback","title":"The Good Guy Myth: How Good Leaders Achieve Exceptional Results Without Selling Their Souls -- Jerome G. Zeyen, Paperback","description":"\u003cstrong\u003e\u003cp\u003e\u003cstrong\u003eThey Say The Good Guy Finishes Last...\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBut what happens when capable, principled people start to believe it? They hold back, question whether they have what it takes, or begin to think they must become more aggressive, political or less authentic to succeed. \u003c\/p\u003e\n\u003cp\u003eCharacter matters. But character alone does not replace courage, competence, judgement, or action. Now, more than ever, we need values-based leaders to step forward when the moment calls. \u003cstrong\u003e\u003cem\u003eThe Good Guy Myth \u003c\/em\u003e\u003c\/strong\u003eshows how good people can become more confident, more skilled and more impactful leaders--without selling their souls.\u003c\/p\u003eTHE SCALE METHOD: \u003cp\u003eInside this book, you will discover -- SEEK \/\/ CHALLENGE \/\/ ACQUIRE \/\/ LEVERAGE \/\/ ELEVATE\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeek\u003c\/strong\u003e the movements that call you to lead--and step forward without waiting for confidence or permission. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChallenge\u003c\/strong\u003e the fears, habits, and assumptions that hold you back. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAcquire\u003c\/strong\u003e the judgement, courage, and assertiveness to lead effectively.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLeverage\u003c\/strong\u003e your values and strengths in the decisions that matter most. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElevate\u003c\/strong\u003e your impact on people, productivity, profit, purpose, and personal fulfillment. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach chapter includes a Good Guy Practice designed to turn insight into action and build toward a personal 90-day leadership commitment. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTOP STANDING BACK. STEP FORWARD AND TAKE YOUR PLACE.\u003c\/strong\u003e\u003c\/p\u003e\u003c\/strong\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Jerome G. Zeyen\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Fortune Favors Press\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 9\/25\/2026\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 206\u003cbr\u003e\u003cstrong\u003eBinding Type:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.83 lbs\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 9\" H x 6\" L x 0.56\" W\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9798997252830\u003c\/p\u003e","brand":"Flowerburst","offers":[{"title":"Default Title","offer_id":68238636253488,"sku":"9798997252830","price":26.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2712\/8368\/files\/9798997252830.jpg?v=1793644883","url":"https:\/\/flowerburst.co\/products\/the-good-guy-myth-how-good-leaders-achieve-exceptional-results-without-selling-their-souls-jerome-g-zeyen-paperback","provider":"Flowerburst","version":"1.0","type":"link"}