{"product_id":"the-crowd-a-study-of-the-popular-mind-gustave-le-bon-paperback","title":"The Crowd: A Study of the Popular Mind -- Gustave Le Bon, Paperback","description":"\u003cstrong\u003eOne of the most influential works of social psychology in history, \u003ci\u003eThe Crowd\u003c\/i\u003e was highly instrumental in creating this field of study by analyzing, in detail, mass behavior. The book had a profound impact not only on Freud but also on such twentieth-century masters of crowd control as Hitler and Mussolini -- both of whom may have used its observations as a guide to stirring up popular passions. In the author's words, \"The masses have never thirsted after the truth. Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim.\"\u003c\/strong\u003e\n\nAlthough the volume focuses on crowd psychology, it is also brilliantly instructive on the effects of the generally accepted beliefs of a nation's citizenry on the processes of history. Among the topics covered here are general characteristics and mental unity of the crowd; the crowd's sentiments and morality; its ideas, reasoning power, and imagination; opinions and beliefs of crowds and the means used by leaders to persuade; classification of crowds, including criminal and electrical assemblages, as well as the functioning of criminal juries and parliamentary assemblies.\n\nA must-read volume for students of history, sociology, law, and psychology, \u003ci\u003eThe Crowd\u003c\/i\u003e will also be invaluable to politicians, statesmen, investors, and marketing managers. \"Any study of crowd behavior, popular psychology, fascism, etc. would do well to begin with Le Bon's work.\" -- Anson Rabinbach, Professor of History, Princeton University.\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Gustave Le Bon\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Dover Publications\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 1\/8\/2002\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 160\u003cbr\u003e\u003cstrong\u003eBinding Type:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.38 lbs\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 8.53\" H x 5.33\" L x 0.32\" W\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780486419565\u003c\/p\u003e","brand":"Flowerburst","offers":[{"title":"Default Title","offer_id":50554276544816,"sku":"9780486419565","price":11.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2712\/8368\/files\/9780486419565_3b82095b-120d-4fdf-8565-50f46f176c79.jpg?v=1774817996","url":"https:\/\/flowerburst.co\/products\/the-crowd-a-study-of-the-popular-mind-gustave-le-bon-paperback","provider":"Flowerburst","version":"1.0","type":"link"}