{"product_id":"the-birth-of-korean-cool-how-one-nation-is-conquering-the-world-through-pop-culture-expanded-edition-euny-hong-paperback","title":"The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture (Expanded Edition) -- Euny Hong, Paperback","description":"\u003cstrong\u003e\u003cp\u003e\u003cstrong\u003eA revised edition of this celebrated cultural history features a new afterword and three new chapters focusing on the global K-pop phenomenon BTS, as well as the Academy Award-winning film \u003ci\u003eParasite\u003c\/i\u003e and the hit Netflix series \u003ci\u003eSquid Game.\u003c\/i\u003e\u003c\/strong\u003e\n\n\n\nIn this fresh, funny, and insightful cultural history, Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Along the way we meet teachers, cultural critics, Michelin-starred chefs, pop music superstars, and government ministers in charge of creating boy bands with highly synchronized dance moves. The strict rigors of the Korean education system now lead to a society that works and plays hard--with a Ministry of Culture that churns out movies, television dramas, pop bands, and video games exported throughout the world. \u003ci\u003eThe Birth of Korean Cool\u003c\/i\u003e reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock and roll could come to be known for its pop music and the smartphone in everyone's pocket. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003eThis revised edition features a new afterword and three new chapters focusing on the global K-pop phenomenon BTS, as well as the Academy Award-winning film \u003ci\u003eParasite\u003c\/i\u003e and the hit Netflix series \u003ci\u003eSquid Game.\u003c\/i\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Euny Hong\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Picador USA\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 4\/1\/2025\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 352\u003cbr\u003e\u003cstrong\u003eBinding Type:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0 lbs\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 0\" H x 0\" L x 0\" W\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781250353276\u003c\/p\u003e\u003c\/strong\u003e","brand":"Flowerburst","offers":[{"title":"Default Title","offer_id":50584003281200,"sku":"9781250353276","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2712\/8368\/files\/9781250353276.jpg?v=1774754098","url":"https:\/\/flowerburst.co\/products\/the-birth-of-korean-cool-how-one-nation-is-conquering-the-world-through-pop-culture-expanded-edition-euny-hong-paperback","provider":"Flowerburst","version":"1.0","type":"link"}