{"product_id":"strategic-brand-management-4th-edition-alexander-chernev-paperback","title":"Strategic Brand Management, 4th Edition -- Alexander Chernev, Paperback","description":"\u003cstrong\u003e\u003cp\u003eIn Strategic Brand Management, Alexander Chernev, a professor of marketing at the renowned Kellogg School of Management at Northwestern University, presents a systematic approach to understanding the key principles of building strong brands. This book offers a cohesive framework for brand management, highlighting the distinct role of brands in creating market value. Topics covered include crafting a compelling value proposition, designing brand attributes, developing impactful communication campaigns, managing brand portfolios, cobranding, brand repositioning, managing brands over time, protecting the brand, measuring brand impact, and creating a strategic brand management plan. Clear, concise, and practical, Strategic Brand Management is the definitive text on building strong brands.\u003c\/p\u003e\u003c\/strong\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Alexander Chernev\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Cerebellum Press\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 1\/15\/2025\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 216\u003cbr\u003e\u003cstrong\u003eBinding Type:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.84 lbs\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 9.25\" H x 7.5\" L x 0.46\" W\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781936572861\u003c\/p\u003e","brand":"Flowerburst","offers":[{"title":"Default Title","offer_id":51209132507440,"sku":"9781936572861","price":82.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2712\/8368\/files\/9781936572861_d8c055ee-723a-461a-bc6a-311fe25bdb62.jpg?v=1774648018","url":"https:\/\/flowerburst.co\/products\/strategic-brand-management-4th-edition-alexander-chernev-paperback","provider":"Flowerburst","version":"1.0","type":"link"}