{"product_id":"mattership-making-donors-feel-they-matter-bill-crouch-hardcover","title":"Mattership: Making Donors Feel They Matter -- Bill Crouch, Hardcover","description":"\u003cstrong\u003e\u003cp\u003eWhy do some donors give once, while others become deeply committed champions of a mission?\u003c\/p\u003e\n\u003cp\u003eIn \u003cem\u003eMattership\u003c\/em\u003e, veteran fundraiser Bill Crouch explores a simple but powerful truth: people are far more likely to give generously and stay engaged when they genuinely feel that they matter.\u003c\/p\u003e\n\u003cp\u003eToo often, fundraising becomes transactional-focused on targets, campaigns, and closing the next gift. But lasting generosity is built on something deeper: meaningful human connection.\u003c\/p\u003e\n\u003cp\u003eDrawing from decades of fundraising experience, Crouch introduces the Mattership(TM) framework, a relationship-first approach that helps fundraisers move beyond scripts and strategies to create authentic donor engagement. Through practical insights, proven principles, and immediately applicable tools, \u003cem\u003eMattership\u003c\/em\u003e equips readers to build stronger donor relationships, inspire greater generosity, and rediscover the deeper purpose behind their work.\u003c\/p\u003e\n\u003cp\u003eWhether you're a seasoned development professional, nonprofit leader, advancement officer, or someone new to fundraising, this book offers a refreshing and effective approach to cultivating support that lasts.\u003c\/p\u003e\n\u003cp\u003eBecause when people know they matter, they respond differently.\u003c\/p\u003e\u003c\/strong\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Bill Crouch\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Legacy Scribes Press\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 6\/1\/2026\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 96\u003cbr\u003e\u003cstrong\u003eBinding Type:\u003c\/strong\u003e Hardcover\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.49 lbs\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 8\" H x 5\" L x 0.38\" W\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9798234098221\u003c\/p\u003e","brand":"Flowerburst","offers":[{"title":"Default Title","offer_id":67592493826352,"sku":"9798234098221","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2712\/8368\/files\/9798234098221.jpg?v=1787588186","url":"https:\/\/flowerburst.co\/products\/mattership-making-donors-feel-they-matter-bill-crouch-hardcover","provider":"Flowerburst","version":"1.0","type":"link"}