{"product_id":"leading-digital-turning-technology-into-business-transformation-george-westerman-hardcover","title":"Leading Digital: Turning Technology Into Business Transformation -- George Westerman, Hardcover","description":"\u003cstrong\u003e\u003ci\u003eBecome a Digital Master--No Matter What Business You're In\u003c\/i\u003e\u003c\/strong\u003e \u003cp\u003e\u003c\/p\u003eIf you think the phrase \"going digital\" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about \u003ci\u003ethe other 90-plus percent of the economy?\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eLeading Digital\u003c\/i\u003e, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to \u003ci\u003einvest\u003c\/i\u003e in digital capabilities, and how to \u003ci\u003elead\u003c\/i\u003e the transformation. Within these parts, you'll learn: \u003cp\u003e\u003c\/p\u003e- How to engage better with your customers\n\n- How to digitally enhance operations\n\n- How to create a digital vision\n\n- How to govern your digital activities \u003cp\u003e\u003c\/p\u003eThe book also includes an extensive step-by-step transformation playbook for leaders to follow. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eLeading Digital\u003c\/i\u003e is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e George Westerman\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Harvard Business Review Press\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 10\/14\/2014\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 256\u003cbr\u003e\u003cstrong\u003eBinding Type:\u003c\/strong\u003e Hardcover\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 1.15 lbs\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 9.3\" H x 6.4\" L x 1.1\" W\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781625272478\u003c\/p\u003e","brand":"Flowerburst","offers":[{"title":"Default Title","offer_id":50774272901424,"sku":"9781625272478","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2712\/8368\/files\/9781625272478.jpg?v=1776375004","url":"https:\/\/flowerburst.co\/products\/leading-digital-turning-technology-into-business-transformation-george-westerman-hardcover","provider":"Flowerburst","version":"1.0","type":"link"}