{"product_id":"its-not-how-good-you-are-its-how-good-you-want-to-be-paul-arden-paperback","title":"It's Not How Good You Are, It's How Good You Want to Be -- Paul Arden, Paperback","description":"\u003cstrong\u003e\u003cp\u003e\u003ci\u003eIt's Not How Good You Are, It's How Good You Want to Be\u003c\/i\u003e is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.\u003c\/p\u003e\n\u003cp\u003eThe world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.\u003c\/p\u003e\n\u003cp\u003eThis uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.\u003c\/p\u003e\u003c\/strong\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Paul Arden\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Phaidon Press\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 6\/1\/2003\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 128\u003cbr\u003e\u003cstrong\u003eBinding Type:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.4 lbs\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 7\" H x 4.8\" L x 0.6\" W\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780714843377\u003c\/p\u003e","brand":"Flowerburst","offers":[{"title":"Default Title","offer_id":50571337695536,"sku":"9780714843377","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2712\/8368\/files\/9780714843377_5977515c-e2b2-4a96-af8d-9d2d8adce1b6.jpg?v=1775146532","url":"https:\/\/flowerburst.co\/products\/its-not-how-good-you-are-its-how-good-you-want-to-be-paul-arden-paperback","provider":"Flowerburst","version":"1.0","type":"link"}