{"product_id":"how-brands-grow-2-revised-edition-including-emerging-markets-services-durables-b2b-and-luxury-brands-jenni-romaniuk-hardcover","title":"How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands -- Jenni Romaniuk, Hardcover","description":"\u003cstrong\u003eThis book will change the way you think about marketing forever.\u003c\/strong\u003e \u003cp\u003e\u003c\/p\u003eFollowing the success of international bestseller \u003cem\u003eHow Brands Grow: What Marketers Dont Know, How Brands Grow Part 2\u003c\/em\u003e takes readers further on a journey to smarter, evidence-based marketing. \u003cp\u003e\u003c\/p\u003e\u003cem\u003eHow Brands Grow Part 2\u003c\/em\u003e is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Jenni Romaniuk\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Oxford University Press\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 10\/31\/2022\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 256\u003cbr\u003e\u003cstrong\u003eBinding Type:\u003c\/strong\u003e Hardcover\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 1.18 lbs\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 9.35\" H x 6.44\" L x 0.76\" W\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780190330026\u003c\/p\u003e","brand":"Flowerburst","offers":[{"title":"Default Title","offer_id":50523938423088,"sku":"9780190330026","price":53.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2712\/8368\/files\/9780190330026_0c61612d-36c0-4a33-aa55-867dc5fd29ff.jpg?v=1775356409","url":"https:\/\/flowerburst.co\/products\/how-brands-grow-2-revised-edition-including-emerging-markets-services-durables-b2b-and-luxury-brands-jenni-romaniuk-hardcover","provider":"Flowerburst","version":"1.0","type":"link"}