{"product_id":"dont-be-yourself-why-authenticity-is-overrated-and-what-to-do-instead-tomas-chamorro-premuzic-hardcover","title":"Don't Be Yourself: Why Authenticity Is Overrated (and What to Do Instead) -- Tomas Chamorro-Premuzic, Hardcover","description":"\u003cstrong\u003e\u003cp\u003e\u003cstrong\u003eThe surprising science of why being authentic holds you back--from the author of \u003ci\u003eWhy Do So Many Incompetent Men Become Leaders?\u003c\/i\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"Just be yourself\" might be the worst advice you've ever received.\u003c\/p\u003e\n\u003cp\u003eFor years, we've been told that authenticity is the key to success--that we should be true to ourselves, tune out others' opinions, and lead with unwavering genuineness. This feel-good message has spawned countless self-help books, leadership seminars, and viral social media posts.\u003c\/p\u003e\n\u003cp\u003eThere's just one problem: science says it's wrong.\u003c\/p\u003e\n\u003cp\u003eDrawing on decades of research, renowned psychologist Tomas Chamorro-Premuzic reveals an uncomfortable truth: our obsession with authenticity is backfiring. From Silicon Valley's authenticity worship to failed diversity programs, he exposes how our fixation on our \"true selves\" undermines both individual and organizational success.\u003c\/p\u003e\n\u003cp\u003eThe most successful people aren't those who rigidly \"stay true to themselves.\" They're the ones who adapt and evolve, largely by paying a great deal of attention to how others see them and adjusting their behavior to the requirements of each situation. The evidence is clear: when we focus less on expressing our authentic selves and more on understanding others, we become better humans.\u003c\/p\u003e\n\u003cp\u003eBlending the latest revelations in psychology with razor-sharp cultural critique, \u003ci\u003eDon't Be Yourself\u003c\/i\u003e doesn't just challenge conventional wisdom--it offers a playbook for long-lasting career success.\u003c\/p\u003e\u003c\/strong\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Tomas Chamorro-Premuzic\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Harvard Business Review Press\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 10\/7\/2025\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 256\u003cbr\u003e\u003cstrong\u003eBinding Type:\u003c\/strong\u003e Hardcover\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.84 lbs\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 8.3\" H x 5.4\" L x 1.1\" W\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781647829834\u003c\/p\u003e","brand":"Flowerburst","offers":[{"title":"Default Title","offer_id":50782908481840,"sku":"9781647829834","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2712\/8368\/files\/9781647829834.jpg?v=1774344154","url":"https:\/\/flowerburst.co\/products\/dont-be-yourself-why-authenticity-is-overrated-and-what-to-do-instead-tomas-chamorro-premuzic-hardcover","provider":"Flowerburst","version":"1.0","type":"link"}