{"product_id":"do-your-thing-lessons-from-bankings-biggest-digital-transformation-ralph-hamers-hardcover","title":"Do Your Thing: Lessons from Banking's Biggest Digital Transformation -- Ralph Hamers, Hardcover","description":"\u003cstrong\u003e\u003cp\u003e\u003cem\u003eWhen institutions reinvent themselves, the hardest work happens behind closed doors--this book opens them.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eIn an era of relentless technological disruption accelerated by AI, corporate leaders face a daunting challenge: how to remain competitive while upholding purpose, culture, and identity.\u003c\/p\u003e\n\u003cp\u003eFormer CEO of ING and UBS\u003cstrong\u003e Ralph Hamers\u003c\/strong\u003e understands this challenge well. Assuming leadership of ING in 2013, Ralph focused its strategy on reinvention--a resurrection driven through purpose, customer focus, and innovation. In \u003cem\u003eDo Your Thing, \u003c\/em\u003eRalph describes the ING journey and distills practical lessons for leaders charged with driving transformational change. Featuring firsthand experience and compelling storytelling, this road map shows how to elevate your business by aligning purpose, strategy, culture, leadership, brand, and innovation.\u003c\/p\u003e\n\u003cp\u003eTrue transformation requires CEO-level ownership and maintaining consistency. Discover how to assess long-term industry shifts, deal with AI and beyond\u003c\/p\u003e\u003c\/strong\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Ralph Hamers\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Lioncrest Publishing\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 5\/19\/2026\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 318\u003cbr\u003e\u003cstrong\u003eBinding Type:\u003c\/strong\u003e Hardcover\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 1.11 lbs\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 8.5\" H x 5.5\" L x 0.88\" W\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781544552033\u003c\/p\u003e","brand":"Flowerburst","offers":[{"title":"Default Title","offer_id":66915392422192,"sku":"9781544552033","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2712\/8368\/files\/9781544552033.jpg?v=1780934527","url":"https:\/\/flowerburst.co\/products\/do-your-thing-lessons-from-bankings-biggest-digital-transformation-ralph-hamers-hardcover","provider":"Flowerburst","version":"1.0","type":"link"}