{"product_id":"communication-by-design-an-engineers-guide-to-sharing-your-research-jack-w-baker-hardcover","title":"Communication by Design: An Engineer's Guide to Sharing Your Research -- Jack W. Baker, Hardcover","description":"\u003cstrong\u003e\u003cp\u003eYou don't need to become a charismatic speaker or a gifted writer to be a great communicator. You're already a world-class problem solver. Communication by Design shows you how to apply the systematic design process you already know to your presentations, papers, and proposals - ensuring your best technical work gets the attention it deserves.\u003c\/p\u003e\n\u003cp\u003eDrawing on two decades of experience mentoring researchers at Stanford University, Jack W. Baker introduces a five-stage, audience-focused design process - Empathize, Define, Brainstorm, Prototype, and Test - and applies it to the communication challenges that define academic careers. From structuring a conference talk to navigating peer review, from designing effective graphics to writing a winning grant proposal, each chapter delivers actionable frameworks backed by research and illustrated with real examples.\u003c\/p\u003e\n\u003cp\u003eWhether you're a graduate student preparing your first presentation or an experienced researcher looking to sharpen your impact, this book gives you a repeatable process for communicating complex ideas clearly and persuasively.\u003c\/p\u003e\u003c\/strong\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Jack W. Baker\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Coast Range Press\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 6\/3\/2026\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 238\u003cbr\u003e\u003cstrong\u003eBinding Type:\u003c\/strong\u003e Hardcover\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 1.32 lbs\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 9\" H x 6\" L x 0.81\" W\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9798994527733\u003c\/p\u003e","brand":"Flowerburst","offers":[{"title":"Default Title","offer_id":66915417129264,"sku":"9798994527733","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2712\/8368\/files\/9798994527733.jpg?v=1780935759","url":"https:\/\/flowerburst.co\/products\/communication-by-design-an-engineers-guide-to-sharing-your-research-jack-w-baker-hardcover","provider":"Flowerburst","version":"1.0","type":"link"}