{"product_id":"built-to-grow-a-handbook-for-high-performance-sales-teams-stephanie-friedman-hardcover","title":"Built to Grow: A Handbook for High-Performance Sales Teams -- Stephanie Friedman, Hardcover","description":"\u003cstrong\u003e\"Anyone building a B2B business should read this book.\" --Aaron Levie, CEO at Box\u003c\/strong\u003e \u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eBased on 20 years of sales experience, \u003ci\u003eBuilt to Grow\u003c\/i\u003e is the go-to-market field guide for startup founders.\u003c\/strong\u003e \u003cp\u003e\u003c\/p\u003e\n\nStartup founders often wish for a playbook for building and scaling a sales function. All too often, it's an experimental, improvisational process, in which any wrong move can lead to wasted time and capital. But in her 20 years building and scaling go-to-market teams, Stephanie Friedman has identified a set of steps that any B2B founder can take to build a successful sales organization. \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003eThis book is that playbook--a structured and repeatable methodology for building a high-performing sales function from a company's earliest days. \u003cp\u003e\u003c\/p\u003e\n\nIn \u003ci\u003eBuilt to Grow\u003c\/i\u003e, Friedman lays out a systematic framework for building and managing a sales organization, from defining the repeatable sales motion and creating a sales playbook to hiring the right salespeople and managing the revenue engine. The book is divided into three phases of startup growth--Experiment, Build, and Scale--and offers actionable insights and tactics drawn from Friedman's two decades of experience working with successful startups, both as an operator and as a board director and adviser to founders and CEOs. \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eBuilt to Grow\u003c\/i\u003e is the go-to-market field guide for founders looking to scale from $0 to $100 million in annual sales, which often coincides with building the sales team from 0 to 100 salespeople. The principles put forward in \u003ci\u003eBuilt to Grow\u003c\/i\u003e allow startup founders and CEOs to implement a repeatable and predictable approach to selling their product and building a generational company from day one.\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Stephanie Friedman\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Stripe Press\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 10\/13\/2026\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 272\u003cbr\u003e\u003cstrong\u003eBinding Type:\u003c\/strong\u003e Hardcover\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 1.2 lbs\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 9.1\" H x 6.2\" L x 1\" W\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781953953629\u003c\/p\u003e","brand":"Flowerburst","offers":[{"title":"Default Title","offer_id":68238384824624,"sku":"9781953953629","price":43.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2712\/8368\/files\/9781953953629.jpg?v=1793640155","url":"https:\/\/flowerburst.co\/products\/built-to-grow-a-handbook-for-high-performance-sales-teams-stephanie-friedman-hardcover","provider":"Flowerburst","version":"1.0","type":"link"}