{"product_id":"bam-john-madden-the-nfl-explosion-and-the-video-game-that-changed-sports-scott-howard-cooper-hardcover","title":"Bam!: John Madden, the NFL Explosion, and the Video Game That Changed Sports -- Scott Howard-Cooper, Hardcover","description":"\u003cstrong\u003eThe untold story of John Madden's astonishing second act--and how the coach, broadcaster, and video-game icon transformed the NFL while confronting the damage football could do.\u003c\/strong\u003e \u003cp\u003e\u003c\/p\u003eJohn Madden retired abruptly from coaching in 1979, five months after receiver Darryl Stingley suffered a paralyzing injury against his Raiders. The tragedy would never leave him. He had no intention of entering broadcasting. Yet, within a decade--BAM!--he had become the most recognizable voice in football and a driving force behind America's most powerful sports league. \u003cp\u003e\u003c\/p\u003eVeteran sports journalist Scott HowardCooper reveals how Madden recast himself at exactly the right moment. Television was transforming sports, and the NFL needed a translator to turn complex strategy into entertainment. Madden didn't just analyze football; he \u003ci\u003eredefined\u003c\/i\u003e how it was watched and loved--from the telestrator and pregame film study to Thanksgiving football. \u003cp\u003e\u003c\/p\u003eBut \u003ci\u003eBAM!\u003c\/i\u003e goes beyond the booth, tracing Madden's personal life, unguarded moments, unexpected turns, and his influence through advertising, network wars, labor battles, concussion debates, and the \u003ci\u003eMadden NFL \u003c\/i\u003evideo game--which reshaped gaming and brought football to new generations. Yet, Madden could never entirely escape what the game demanded from the men who played it. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eBAM!\u003c\/i\u003e is the story of how one rumpled, affable man became a defining figure in football's greatest boom--and its reckoning --and why the NFL cannot stop invoking his name.\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Scott Howard-Cooper\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Diversion Books\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 10\/27\/2026\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 256\u003cbr\u003e\u003cstrong\u003eBinding Type:\u003c\/strong\u003e Hardcover\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 1.05 lbs\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 9.1\" H x 6.2\" L x 1.1\" W\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9798895152034\u003c\/p\u003e","brand":"Flowerburst","offers":[{"title":"Default Title","offer_id":68189662150960,"sku":"9798895152034","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2712\/8368\/files\/9798895152034.jpg?v=1793100734","url":"https:\/\/flowerburst.co\/products\/bam-john-madden-the-nfl-explosion-and-the-video-game-that-changed-sports-scott-howard-cooper-hardcover","provider":"Flowerburst","version":"1.0","type":"link"}