{"product_id":"all-american-ads-of-the-70s-steven-heller-hardcover","title":"All-American Ads of the 70s -- Steven Heller, Hardcover","description":"\u003cstrong\u003e\u003cp\u003eBoth eclipsed and influenced by television, \u003cstrong\u003eAmerican print ads of the 1970s\u003c\/strong\u003e departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to \u003cstrong\u003eblaring, to-the-point TV commercials\u003c\/strong\u003e. All was not lost, though; as ads are a sign of the times, \u003cstrong\u003eracial and ecological awareness\u003c\/strong\u003e crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as \"sisters are different from brothers,\" the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in \u003cstrong\u003eoriginality and creativity\u003c\/strong\u003e as they focused on target audiences through carefully chosen placement in smaller publications. \u003cstrong\u003eA fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.\u003c\/strong\u003e\u003c\/p\u003e\u003c\/strong\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Steven Heller\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Taschen\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 5\/20\/2022\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 640\u003cbr\u003e\u003cstrong\u003eBinding Type:\u003c\/strong\u003e Hardcover\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 4.7 lbs\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 10.3\" H x 8\" L x 1.8\" W\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9783836588607\u003c\/p\u003e","brand":"Flowerburst","offers":[{"title":"Default Title","offer_id":51099386675504,"sku":"9783836588607","price":43.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2712\/8368\/files\/9783836588607.jpg?v=1774776030","url":"https:\/\/flowerburst.co\/products\/all-american-ads-of-the-70s-steven-heller-hardcover","provider":"Flowerburst","version":"1.0","type":"link"}